The Amazing Power of Networks: A (research-informed) choose your own destiny book
US$ 23.99
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Description
Contents
Reviews
Language
English
ISBN
9781914351570
Copyright
Life Sheet
Introduction
1: An introduction to networks
Networks can bring communities together
Networks can be the difference between life and death
Networks and discovery
Networks can support us to create
How do networks work?
Network characteristics
Box 1.1: Charitable giving â what would you do?
What does centrality look like?
How dense?
I like you, because youâre like me
Will you embark on a research-informed journey into the world of networks?
Aim
Box 1.2: SOCIAL CAPITAL, CULTURAL CAPITAL and NETWORK CAPITAL
Determining your starting point
How to play
Box 1.3: Making decisions along your journey
1a: Finding your way around
2: Why networks actually matter: what is this thing called social capital?
Social capital and control
Resource and reciprocity
Box 2.1: Coleman and the Harlem Childrenâs Zone
Bowling alone
Box 2.2: The social capital network of the La Familia Michoacan drug cartel
The unselfish side of social capital
Putting it all together
But do we always get the resource we need?
A downside to homophily
Obligation, altruism and community-centred networks
When externalities and altruism break down
Your turn
2a: Building on that social capital
3: The importance of networks: turning our attention to culture
What stops us building cultural capital?
Thereâs culture and then thereâs high culture
But why high culture?
What leads to engagement with high culture?
What prevents engagement?
The role of social influence
Social touch points
How can we use social influence?
Your turn
3a: More cultural capital for everyone?
4: Improving our network power so we can achieve more
Box 4.1: what are you more likely to die of?
Heuristics and who we connect to
The representativeness heuristic
Consider the following picturesâ¦
Box 4.2: how biased are you?
Other ways to think about homophily
Fitting in
A friend of my friendâ¦
Box 4.3: Why relationship heuristics?
I like you because⦠everyone else does
Relationship related heuristics in action
Code switching
Your turn
4a: Now, how about using that network capital?
5: OK, time for success!
References
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