Public Relations, Marketing and Development: Essays in Leadership in Challenging Times
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Description
Contents
Reviews
Language
English
ISBN
9781398383258
About the contributors
Introduction
Chapter 1: Public relations: a foreword
Chapter 2: PR in a crisis
Chapter 3: Marketing and admissions: a foreword
Chapter 4: The media at our disposal
Chapter 5: The marketing and admissions department: an overview
Chapter 6: Market research and strategic planning
Chapter 7: Branding and key messages
Chapter 8: Initial enquiries, open days and personal visits
Chapter 9: Recruitment and retention of sixth-formers
Chapter 10: The marketing of boarding
Chapter 12: Educational development: a foreword
Chapter 13: The development office: an overview
Chapter 14: Alumni relations
Chapter 15: Relationship fundraising
Chapter 16: Managing expectations
Chapter 17: Formulating the strategic plan
Chapter 18: Successful event management
Chapter 19: Making the big ask
Chapter 20: Fundraising tactics
Legacy campaigns for former pupils
Conclusion and overview
What AMDIS and IDPE can offer you
Afterword
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