Online marketing is also known as online advertising, Internet marketing, digital advertising. However you chose to call it, online marketing is any form of online promotional techniques that are used to deliver a message to consumers in order to drive sales via electronic commerce (or e-commerce).
Thanks to the new digital age, online marketing is able to reach more customers at a faster rate. Companies are able to build up their reputation and status online through various forms of online marketing.
Typically online marketing will see an advertiser put an ad on another company’s website in order to drive traffic back to their site and see these clicks convertedto measurable sale leads. The click to conversion rate is where the money is made in online marketing. However, now there are many more techniques in online marketing that advertisers, or anyone with a website really, can use to make a profit.