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My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition
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Contents
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Language
English
ISBN
9781398350519
Cover
Title Page
Copyright Page
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Exam breakdown
Unit R067: Enterprise and marketing concepts
Topic area 1: Characteristics, risk and reward for enterprise
1.1 Characteristics of a successful entrepreneur
1.2 Potential rewards for risk taking
1.3 Potential drawbacks of risk taking
Topic area 2: Market research to target a specific customer
2.1 The purpose of market research
2.2 Primary market research methods
2.3 Secondary market research sources
2.4 Types of data
2.5 Types of market segmentation
2.6 The benefits of market segmentation to a business
Topic area 3: What makes a product financially viable
3.1 Cost of producing the product
3.2 Revenue generated by sales of the product
3.3 Profit/loss
3.4 How to use the formula for break-even as an aid to decision-making
3.5 Importance of cash
Topic area 4: Creating a marketing mix to support a product
4.1 The marketing mix elements for a good/service
4.2 How the elements of the marketing mix work together
4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each
4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each
4.5 Public relations
4.6 How to sell the good/service to the consumer
4.7 The product lifecycle
4.8 Extension strategies for products in the product lifecycle and the appropriateness of each
4.9 Factors to consider when pricing a product to attract and retain customers
4.10 Types of pricing strategies and the appropriateness of each
Topic area 5: Factors to consider when starting up and running an enterprise
5.1 Appropriate forms of ownership for business start-ups
5.2 Source(s) of capital for business start-ups and expansion
5.3 Support for enterprise
Answers to ‘Check your understanding’ questions
Answers to exam-style questions
Glossary
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