![Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition](https://up.bookfusion.com/book/cover/004/338/310/large_d009a25583385177.jpg)
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
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Description
Contents
Reviews
Language
English
ISBN
9781398353657
Cover
Title Page
Copyright
Contents
How to use this book
Introduction
Unit R067: Enterprise and marketing concepts
Topic area 1: Characteristics, risk and reward for enterprise
Topic area 2: Market research to target a specific customer
Topic area 3: What makes a product financially viable
Topic area 4: Creating a marketing mix to support a product
Topic area 5: Factors to consider when starting up and running an enterprise
Unit R068: Design a business proposal
Topic area 1: Market research
Topic area 2: How to identify a customer profile
Topic area 3: Develop a product proposal
Topic area 4: Review whether a business proposal is financially viable
Topic area 5: Review the likely success of the business proposal
Unit R069: Market and pitch a business proposal
Topic area 1: Develop a brand identity to target a specific customer profile
Topic area 2: Create a promotional campaign for a brand and product
Topic area 3: Plan and pitch a proposal
Topic area 4: Review a brand proposal, promotional campaign and professional pitch
Glossary
Index
Backcover
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