Hodder Education
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Tess Bayley, Leanna Oliver
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
US$ 40.79
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Description
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Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence.

This Student Textbook is:
> Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Language
English
ISBN
9781398353657
Cover
Title Page
Copyright
Contents
How to use this book
Introduction
Unit R067: Enterprise and marketing concepts
Topic area 1: Characteristics, risk and reward for enterprise
Topic area 2: Market research to target a specific customer
Topic area 3: What makes a product financially viable
Topic area 4: Creating a marketing mix to support a product
Topic area 5: Factors to consider when starting up and running an enterprise
Unit R068: Design a business proposal
Topic area 1: Market research
Topic area 2: How to identify a customer profile
Topic area 3: Develop a product proposal
Topic area 4: Review whether a business proposal is financially viable
Topic area 5: Review the likely success of the business proposal
Unit R069: Market and pitch a business proposal
Topic area 1: Develop a brand identity to target a specific customer profile
Topic area 2: Create a promotional campaign for a brand and product
Topic area 3: Plan and pitch a proposal
Topic area 4: Review a brand proposal, promotional campaign and professional pitch
Glossary
Index
Backcover
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