The lifeblood of our businesses. Creating valuable products from the limited resources we have at hand, and turning them into something that's commercially viable, to be sold to people or businesses all over the world. It's what we do, and just taking this step and creating something that sells should make you very proud of yourself indeed. With a limited budget, and a tiny amount of resources, we can still create something amazing.

The problem is, most people don't know how to do this properly, or effectively. People I meet every day tell me they wish they could start their own businesses, and even some close friends have come to me and told me this. My usual reaction is "So if you want to, why don't you?" and aside from the I don't have enough money replies, the most common thing they say to me is I can't, because I don't know what to sell.