Super affiliates take it upon themselves to become a leader instead of a follower. They
aren't satisfied following the crowd. They want to be the ones selling to the crowd instead. They achieve this by offering an unusual bonus others don't have. Or perhaps while others are sending generic sales letters to their mailing list, the super affiliate will take it upon themselves to create a quiz or a contest to spice things up. Super affiliates are always on the lookout for new and innovative ways to surpass the creativity of their competitors.